Most people think of wellness as something complicated, expensive supplements, strict diets, and routines that take up too much time. Amanda Lorena Tirado never bought into that idea. She built Xmy to change how people take care of their health, making it simpler, more effective, and something anyone can do, no matter how busy they are. But for Amanda, this company is not just about selling products. It’s about creating real change in how people think about wellness and what is possible in the industry.
She saw a problem, health products often come with barriers. Some require a full-on routine, others need water or prep time, and most are designed for people who already have the time and money to invest in wellness. That’s not how life works for everyone. Amanda knew there had to be a better way, something easy, accessible, and actually effective. That’s why she created Xmy’s oral strips, a solution that eliminates the hassle. No water, no pills, no complicated steps, just a simple, fast-absorbing strip that fits into everyday life.
But it’s not just about convenience. Amanda wants people to rethink what wellness really means. It’s not about perfection or following the latest health trend. It’s about small, smart choices that actually make a difference. Over the years, the wellness industry has become focused on aesthetics, marketing, and exclusivity. Amanda is stripping all of that away, literally and figuratively. Her goal is to remind people that wellness is not something you have to earn, it’s something you deserve, no matter where you are starting from.
Education is a big part of that mission. So much of what people believe about health comes from misinformation, trendy diets, expensive fads, or conflicting advice that makes it hard to know what’s actually good for you. Amanda does not just want to sell products, she wants to equip people with the right knowledge so they can make better choices for themselves. Xmy is not just about what you put in your body, it’s about understanding why it matters.
Her vision extends beyond products and profits. At the heart of Xmy, she hopes to leave a legacy of transformation, not just in the wellness space, but in how people approach health as a whole. Wellness should not be a luxury or an afterthought. It should be something people can integrate seamlessly into their daily lives. By making smart, intentional choices, people can shift from merely surviving to truly thriving. Amanda wants Xmy to serve as a reminder that health is not just about fixing problems, it’s about living fully, with energy and purpose.
But Amanda’s impact is not just about wellness. She knows how tough it can be to break into an industry dominated by big companies and big budgets. As a woman and a minority entrepreneur, she has had to navigate challenges that many others never have to face. That’s why she is passionate about making space for others who have bold ideas but don’t always get the same opportunities. She mentors, she shares her experiences, and she is making sure that the path she is paving is not just for her, it’s for the next wave of innovators, especially women and minorities who are often overlooked in the health and wellness space.
Her hope is that through Xmy, she is inspiring others to dream big and create change in the world too. She wants people to see what she is building and realize that they don’t have to follow outdated rules to succeed. They can create their own path, build something meaningful, and make a real difference.
At the end of the day, Amanda is not just here to sell a product. She is here to start a movement. She is here to show people that wellness is not an exclusive club, it’s for everyone. And she is not waiting for the industry to catch up to that idea. She is making it happen now.
Written in partnership with Tom White
