Willie Nelson has always made rebellion feel friendly. With Willie’s Remedy+ (available at DrinkWillies.com), that same energy shows up in a product line that’s less about “getting high” and more about how you unwind: measured pours, crisp cans, and a vibe that belongs at a dinner party as much as a backyard hang.
The new social flex: staying in the moment without “paying for it” later
There’s a quiet shift happening in how people celebrate. Not the loud, performative kind—more the Friday-night-at-home, rooftop-at-sunset, “we’re still going out, just differently” kind.
Alcohol used to own that ritual by default: pop the bottle, pour the glass, clink, repeat. But a growing slice of consumers want the social cue without the heaviness. That’s where THC drinks fit—especially when they’re built to feel as familiar as a cocktail.
Willie’s Remedy+ leans hard into that idea: THC beverages designed around the ritual, not the stigma. The brand’s “Learn More” page literally describes the experience like a bar menu—1 shot = 1.5oz, activation time 15–30 minutes, duration 1.5 hours, and suggested ways to enjoy it (“shoot it,” “sip it on ice,” “mix it”).
That clarity is the real luxury here.
The USP: “Nightcap UX” (a product you don’t need to overthink)
Most cannabis products still ask customers to do mental math: dosage guesses, timing uncertainty, and the ever-present question of “is this going to be too much?”
Willie’s Remedy+ sells something simpler: predictability in a familiar format.
You’re not decoding a trend. You’re choosing between:
- a can (like you’d grab a seltzer or a beer), or
- a bottle with measured 1.5oz pours (like you’d treat a spirit).
It’s a small design choice with a big cultural outcome: THC that feels normal to serve.
Why Willie Nelson makes this feel… believable
A lot of celebrity brands feel like merch.
Willie’s Remedy+ feels like an extension of a long-running relationship between Willie Nelson and cannabis culture—only translated into a format that plays nicer at mainstream gatherings.
The brand doesn’t need cartoon leaves or stoner signals. It’s closer to the Willie vibe people actually like: relaxed, confident, and a little cheeky. Even the brand’s own headline on the “Learn More” page sets the tone: “PEACE, LOVE AND A DAMN GOOD DRINK.”
Founder spotlight: the JuneShine factor (why this behaves like a beverage brand)
The other reason this line feels polished is the operator DNA behind it.
Brewbound reports that JuneShine plans to take Willie’s Remedy+ to national retailers in 2026, after selling 250k bottles so far.
And Forrest Dein is publicly listed as Co-Founder and Chief Creative Officer at JuneShine Brands, with Willie’s Remedy+ included in that universe.
Translation: this isn’t only a celebrity story—it’s a beverage team building a new ritual with a founder who can authentically headline it.
The product lineup, explained like you’re ordering at the bar
1) THC-infused seltzers (5mg and 10mg)
These are the “easy yes” entry point: crisp, flavored, and built for casual social settings—concerts, game nights, pool afternoons, or just replacing your usual “one drink” with something lighter.
DrinkWillies lists clear per-can ingredient amounts on product pages, including:
- 5mg can: 5mg THC, 2mg CBD, 2mg CBG, 200mg L-Theanine per 12oz
- 10mg can: 10mg THC, 2mg CBD, 2mg CBG, 200mg L-Theanine per 12oz
Flavor-wise, the Black Cherry Lime seltzer is positioned as a sweet-tart mix with a “subtle cannabis twist.”
2) Spirits-style bottle (measured pours, cocktail energy)
This is where Willie’s Remedy+ becomes a true “nightcap replacement.” The spirits bottle is built around a 1.5oz shot with explicit “serve it like liquor” suggestions: sip it over ice, shoot it, or mix it with your favorite mocktail.
The 5mg bottle page lists the per-shot stack:
- 5mg THC, 2mg CBD, 2mg CBG, 200mg L-Theanine per shot (1.5oz) …and describes flavor notes as lemon, lime, passionfruit and cannabis.
The brand also frames the experience window as fast-acting (~15 minutes) and short-lasting (~1–1.5 hours), with “nano-emulsification” mentioned as part of why it hits quicker than traditional edibles.
How to serve Willie’s Remedy+ like a host (not a hypebeast)
- The “one-and-done” pour: 1 shot (1.5oz) over ice, citrus peel if you’re feeling fancy.
- The “spritz-ish” move: mix the spirit pour with sparkling water + a squeeze of lime. (Keep it simple; let the flavor do the work.)
- The “group-friendly” option: stock both a 5mg and 10mg seltzer so guests can choose their lane.
What makes it feel “mainstream”
- Clear servings and timing language (less guessing).
- Familiar formats (can + bottle).
- A brand voice that reads adult, not novelty.
The logistics people actually care about
Willie’s Remedy+ is federally legal under the 2018 Farm Bill, with THC naturally derived from hemp and “no more than 0.3% of the product’s net weight.”
The FAQ also states it currently ships to 36 states (and lists excluded states).
Six key takeaways
- Willie’s Remedy+ wins on ritual: it’s THC you can serve, not explain.
- The lineup is simple: 5mg/10mg dosing lanes across seltzers, plus a spirits bottle for pours.
- Ingredient stack is clearly labeled (THC + CBD + CBG + L-Theanine).
- The brand frames timing and duration—less “mystery edible,” more “planned nightcap.”
- Brewbound reports meaningful early traction and a path to national retail in 2026 via JuneShine.
- Availability is state-dependent, and it’s intended for adults 21+ where legal.
Written in partnership with Tom White
