Hospitality is entering a new era, where atmosphere and adaptability carry as much weight as the menu. Across major cities, hybrid venues that combine dining with performance, culture, and community are outperforming traditional models. Against this backdrop, a new project in Los Angeles’ NoHo Arts District has begun to attract attention, and not just for its imaginative design, but for the investment opportunity it represents.
The Witch’s Cottage, now in development in the North Hollywood Arts District, embodies this shift with its immersive woodland design and a business plan structured for investors as much as for guests.
The Witch’s Cottage is set to operate as a café, bakery, bar, restaurant, TTRPG Gaming Room, and performance venue, combining multiple revenue streams under one roof. What distinguishes it from other places like it, is its atmosphere. Approved design plans reveal interiors filled with greenery, rustic textures, and whimsical alcoves, creating the impression of stumbling upon a woodland retreat in the heart of the city. Guests will be able to spend the morning in a whimsical velvet settee with a pastry, dine underneath a crafted tree canopy for dinner, return for a storytelling night or burlesque show in the evening, and drop back in for live music on the weekend.
Programming is already taking shape. More than 150 acts have applied to bring their talents to The Witch’s Cottage, spanning everything from live music and bands to cabaret, comedy, burlesque, drag, poetry, theater, and even immersive arts like tarot and tea-leaf readings.
To accommodate this variety, The Witch’s Cottage will feature two performance areas: a main upstairs theater space for larger productions and a smaller stage tucked into the back of the downstairs restaurant, offering an intimate setting for indie performers, stand-up acts, and live music that complements the dining experience.
This layered design approach reflects the larger “third place” movement, where consumers seek spaces that are neither home nor work but act as cultural sanctuaries. By building programming directly into the business model, The Witch’s Cottage is positioned to capture both daily traffic and evening crowds, increasing engagement while diversifying its revenue base.
From an investment standpoint, several fundamentals are already in place. The team has secured a beloved historic property in North Hollywood- one that was a previous home to beloved bars, restaurants, and performance hubs on Lankershim Blvd. Additionally, the NoHo Arts District is one of the city’s most concentrated creative districts. Design approvals are complete, equipment and infrastructure are being prepared, and aesthetic renovations are underway. This stage of readiness reduces the risk typically associated with early hospitality projects while still offering investors entry at a ground-level valuation.
The campaign seeks to raise $1,240,000 through a revenue share loan. Investors receive 7% of gross revenue until they reach a 1.5x return. This structure offers more predictability than traditional equity, which often depends on liquidity events years down the road. With a revenue share, repayment begins as soon as income is generated, aligning the success of the business directly with investor outcomes while keeping management focused on sustainable growth rather than short-term speculation.
Leadership further strengthens the opportunity. Celina Lee Surniak brings more than 13 years of experience in event coordination and entertainment operations, while Danielle Ozymandias adds over 30 years in hospitality and 18 in live event production. Their combined track record spans running kitchens, programming live events, and managing teams through large-scale operations. Few early-stage projects arrive with founders who understand both the cultural and operational sides of building a venue, and that dual expertise is critical in a model that relies on multiple revenue channels.
The market timing is also favorable. Hybrid venues have been outperforming in major U.S. cities, as consumers increasingly choose experiences that combine food, entertainment, and culture. In Los Angeles alone, spending on dining and live entertainment has rebounded to pre-pandemic levels, with younger demographics especially prioritizing spaces that offer both social connection and creative programming.
North Hollywood is uniquely positioned for this type of concept. Its density of theaters, galleries, and residents already accustomed to supporting local arts creates a ready-made audience for The Witch’s Cottage, while its distinctive design and programming set it apart from existing options. The combination of a strong local market, an immersive concept, and an experienced leadership team provides a foundation that is difficult to duplicate.
The campaign is now live on WeFunder, where accredited and retail investors alike can participate. With its mix of imaginative design, diversified revenue streams, and a structured repayment model, The Witch’s Cottage is positioned not only to become a cultural landmark in Los Angeles but also a compelling case study for how community-driven hospitality can deliver meaningful investor outcomes.
Written in partnership with Tom White
